WRONG WAYS OF INTERNET AND SOCIAL NETWORKS
There are many wrong ways of understanding the Internet, web
pages and social networks. In this post we are going to tell you about some
that we have come across. As web development professionals , we believe that if
you are going to get into creating a website for your business (whether you are
a company, entrepreneur, freelancer or worker ...), you must be very clear
about this.
Wrong ways of understanding the Internet and social
networks
Why are we talking about understanding the Internet? Because
it is very easy today to hit the slap if you get into the world of the
Internet, digital marketing and social networks without having a clue.
What's the worst that can happen? Basically:
•That you create a bad web page in which you spend a pasture
and that does not produce results.
•That you spend a large amount of money to "buy
links" or "buy followers" and not get any results.
•Hire a professional who only sells smoke and doesn't really
have a clue of how to devise an effective strategy to sell with your Internet
business.
Ultimately, you are clearly going to be wrong when it comes
to selling online if you understand it in the following ways.
1. Making a web page is the same as
"advertising"
False, creating and investing in a web page is not the same
as designing a brochure or an advertising poster. In fact, if the Internet were
simply to offer an image and a telephone number to call, all the benefits and
advantages of direct interaction with the user would be lost.
So not at all, investing in a website is not advertising.
It's much more than that. It is having a place for your business open 24 hours
a day, with which you can sell, at least, throughout Spain.
2. Social networks are to sell "spam style"
There are many people who understand social networks as a
space in which the only thing that can be done is to share links with your
products and services. And this way of selling, which is a very typical spam
practice, not only does not produce results, but also generates fatigue and
anger in the user, since users on social networks are generally not in
"purchase mode".
On the contrary, social networks are an excellent
dissemination system for your content, to attract a quality audience to a web
page where they will buy.
3. Any type of web page works for me
Lie. There are many web pages that do not generate results,
or that, in fact, are absolutely ineffective in attracting traffic. A web page
has to be characterized by its good usability, speed, design quality, good web
architecture and optimization for conversion.
Not all web pages are useful for selling; therefore, do not
trust anyone who makes you a web page of any kind, the important thing is that
it is optimized to produce good results, not just that it has a beautiful
design and looks very modern.
4. Once you make the website, you no longer have to do
anything
Another great falsehood, caused by those who do not
understand that the Internet is constantly evolving. For example, all those who
made their website in 2004 probably today have a very outdated page that hardly
generates trust due to the poor quality of its design.
Creating a web page is not enough to get results. You will
have to keep optimizing and adapting it to keep it working in the future.
5. On a web page, the most important thing is the image
This is half true, as the image is very important on a web page. Now, there are many types of pages that will not be of much use to you even if they have a nice design.