common mistakes of companies in Social Media
The 10 most common mistakes of companies in Social Media and how to correct them now!
Social networks are excellent tools for your business to be successful but it can also turn out to be a rather frustrating task if you don’t know what you are doing.
In today’s article, we will show you how you can stop making
the most common mistakes in social networks so you can start to see incredible
improvement in your business by acting on social networks. Start right this
moment!
1. THE PROFILE IS INCOMPLETE AND THE COVER IS UNATTRACTIVE
It is very common and rather disappointing to access a brand’s fan page and fail to find any information about it. We don’t know what it is about, what’s its goal, where it is located, whether it has a website or not, among other things.
It is essential for your business and for your brand marketing that you complete all the information on your fan page profile. And by information, we don’t just mean the field “information” on Facebook. The following are some tips for your page to stand out and come across as more attractive:
Upload an attractive cover photo that reflects your brand’s
personality including a description of your business.
Upload a profile picture that allows people to identify your
brand easily.
Complete the information on your profile and add the link to
your website, blog or contact page.
Choose the right category of your business so it can be
easily found.
Use Facebook’s applications in order to take full advantage
of your fanpage and make it more attractive.
2. YOU ARE NOT ACQUAINTED WITH THE TERMS AND CONDITIONS
There’s a popular phrase which comes in handy to make this point: “the fact that it’s common doesn’t make it right”, meaning that although it’s very common for many small and medium businesses to make their fanpage a battlefield it isn’t right. It’s necessary
It’s necessary that as owners and administrators of your pages in social networks you know the terms and conditions to do things right, not just because this is the way it should be but because Facebook might review your fanpage and “D’oh!“ cancel it. Definitely
Definitely, this would mean a much bigger problem than simply reading the tedious terms and conditions. Be it a small or big action, such as contests and special offers, you must follow the rules.
In order to update the cover photo and profile picture here’s
the Link to Facebook so you can do it correctly, respecting the dimensions and
other characteristics you should take into account so it’s “legal”.
3. YOUR BRAND LACKS A DEFINED PERSONALITY
I’m about to say something which may sound so redundant it will make you laugh: social networks are social. Facebook is a synonym of friendship. Yes, ladies and gentlemen, it may seem obvious but it wasn’t for many of us and for others it remains that way. So what’s my point? You must give your brand a personality and
So what’s my point? You must give your brand a personality
and make it speak as just another friend of your audience. Of course it’s not
the same to talk to a group of architects than to a youngster who practices
longboarding but being a brand that doesn’t target someone specific (me,
audience) is similar to being in a conference where the lecturer speaks very
low, with no rhythm and without making eye contact with the audience, zero
interaction. The result? People fall asleep, they start drawing or chatting on
their cell phone.
Of course it’s not the same to talk to a group of architects
than to a youngster who practices longboarding but being a brand that doesn’t
target someone specific (me, audience) is similar to being in a conference
where the lecturer speaks very low, with no rhythm and without making eye
contact with the audience, zero interaction. The result? People fall asleep,
they start drawing or chatting on their cell phone.This needs to include
content that’s coherent with your brand’s personality and your business’
strategy. These two pages are quite different. They target a very specific
audience therefore their way to address their audience and the articles they
share are related to their tastes which, without fail, results in identification.
This has probably happened to you, you access a company’s fanpage and discover that the last time they posted something was 3 months ago or 15 days ago. This already means enough oversight for social networks nowadays. Not only does this create a very very very bad impression but it is proof that not even the page administrator is interested in it. Being.